New Delhi, India | 3rd March 2025: Versuni India, the parent company behind leading home appliance brands like Philips Domestic Appliances and Preethi, has revolutionized the kitchen experience with the introduction of its state-of-the-art MicroGrind Technology in the Philips HL7773 Mixer Grinder range. At an exclusive launch event in Delhi, celebrity chef and brand ambassador Ranveer Brar revealed the new HL7773 Mixer Grinder, highlighting its groundbreaking ability to grind even a single pepper with exceptional precision.
Designed to cater to the evolving needs of contemporary households, this innovative appliance transforms the process of preparing spices and pastes. MicroGrind Technology empowers users to effortlessly grind small quantities of fresh masalas or pastes, ensuring an authentic and flavorful cooking experience.
The HL7773 Mixer Grinder is equipped with specialized grinding modes to suit various culinary needs:
- Coarse Mode – Perfect for crushing spices and achieving a textured grind.
- Fine Mode – Ideal for smooth masalas and pastes for everyday cooking.
- Superfine Mode – Provides the finest consistency for delicate recipes.
Additionally, Philips introduces an industry-first Clean Mode, making jar cleaning quick and easy without the need for intense scrubbing, promoting convenience and hygiene. Powered by a powerful 800W turbo motor, the HL7773 Mixer Grinder delivers lump-free grinding with smooth consistency, making it an essential tool in every modern kitchen.
Gulbahar Taurani, CEO & MD of Versuni India, commented on the launch: “We are committed to simplifying everyday tasks for consumers, and the introduction of the revolutionary MicroGrind Technology in the Philips Mixer Grinder is a true reflection of this. This innovation enables users to grind in smaller quantities effortlessly, enhancing the cooking experience. With versatile grinding modes and an industry-first Clean Mode, we continue to provide smart, high-performance appliances that simplify kitchen tasks and encourage culinary creativity.”
Philips is recognized for its market leadership and consumer trust, with a remarkable Net Promoter Score (NPS) of 59%, well ahead of its competitors.
Celebrity Chef Ranveer Brar, speaking at the event, shared his thoughts: “In cooking, less is often more, especially when it comes to spices. The Philips HL7773 Mixer Grinder, powered by MicroGrind Technology, proves that even a single peppercorn can make a significant difference. Freshly ground spices elevate flavors in a way pre-ground powders simply cannot. This innovation allows home chefs to grind only what they need, preserving maximum freshness and aroma. With its precise grinding modes and effortless cleaning, it’s about more than convenience—it’s about restoring authenticity and control in the kitchen.”
The Philips HL7773 Mixer Grinder with MicroGrind Technology is now available at leading retail outlets and e-commerce platforms across India, offering home chefs a perfect blend of precision, convenience, and powerful performance.
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About Versuni
Versuni’s mission is to turn houses into homes. As the parent company of home appliance brands, Versuni markets Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR Barista, Saeco, and Gaggia. With more than 900 patents, Versuni’s portfolio covers coffee and kitchen appliances, garment care, climate care, and floor care. Products under the Philips brand, including the Airfryer, Espresso Machine with LatteGo, Handheld Steamer, Air Purifier, and AquaTrio Cordless Vacuum, are sold under trademark license from Koninklijke Philips N.V. Versuni is headquartered in Amsterdam, the Netherlands, with innovation, manufacturing, and commercial centers worldwide, serving customers in over 100 countries.
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